Game Design Objectives
Objective 1
Prototype and complete original games for multiple platforms following the full game production pipeline.
Objective 3
Demonstrate effective game design practices and techniques within the project scope and context, such as genre, style, platform and audience.
Objective 5
Effectively articulate game design elements and mechanics across disciplines utilizing written and verbal communication skills.
Objective 2
Create and implement game elements, systems and play mechanics using industry-standard tools, techniques and production methods, including art or scripting/programming applications.
Objective 4
Demonstrate the ability to evaluate game designs for a variety of gameplay mechanics, game applications and game genres.
Objective 6
Establish collaboration, mentorship and professional leadership skills by working with other disciplines to deliver highly polished and completed projects.
Digital Marketing Objectives
Objective 1
Understand inbound marketing and SEO strategies based on evolving trends in the market
Objective 3
​Design and implement digital marketing strategies that follow branding guidelines.
Objective 5
Cultivate leadership qualities through the development and management of marketing campaigns.
Objective 2
​Create content that fosters the growth and engagement of a target audience.
Objective 4
Identify basic key performance indicators (KPIs) through analytics for conversion optimization.
Objective 6
Develop the ability to work with standard and emerging platforms used in the digital advertising industry.